About The Kanvass
The Kanvass is an athlete business advisory firm. We serve athletes and their families first, building the business, brand, and decision-making capacity behind an athletic career. We also partner with institutions to extend that same development to their athletes at scale.
Our Story
The Kanvass was built around a simple idea: athletes deserve more than disconnected advice when the decisions surrounding sport become bigger than performance alone.
Brand, NIL, money, leadership, identity, opportunity, and life after sport are connected. Athletes and families need education, structure, strategy, and someone who can help them see the full picture.
The Kanvass brings together real-world business experience, athlete development, education, and navigation to help athletes make better-informed decisions and build for the long term.
What We Believe
Athletes are developing brands, businesses, relationships, leadership skills, careers, and lives beyond sport. The support around them should recognize the whole picture.
We build informed decision-makers, not dependency. The goal is to help athletes understand the landscape, ask better questions, and take greater ownership of their path.
Education-first. Flat-fee. Not agents. Athlete Navigators provide strategy, coordination, development, and support without taking a percentage of athlete earnings.
Mission & Vision
A world where athletes at every level have access to the education, guidance, and development support needed to navigate opportunity with clarity, confidence, and long-term direction.
To help athletes turn potential into sustainable progress by building the education, strategy, structure, and decision-making capacity behind the athletic journey.
We serve athletes and families first and partner with institutions to extend that development at scale.
Our Founder
Krystal Cooper
Founder & CEO
Krystal Cooper brings more than two decades of business, leadership, and coaching experience to The Kanvass, including 16 years at The Boeing Company leading complex financial, operational, strategic, and systems work across large-scale organizations.
Her background is not limited to the boardroom. Krystal is also a coach, educator, youth sports program founder, and parent of a Division I athlete. She understands athletics from the leadership side, the family side, and the development side.
That combination is the foundation of The Kanvass: enterprise-level systems thinking paired with real experience inside athletics.
EQ-i 2.0 Certified Coach & Instructor · Certified Professional Coach · WIAA-Licensed Coach · Washington Coaches Association
Years of senior leadership experience
From small organizations to global enterprises, including Boeing.
Portfolio value managed across enterprise finance & operations
Managing and optimizing portfolios covering the majority of enterprise spend.
At The Boeing Company
Finance, HR, Supply Chain, Strategy, Government & Commercial Contracts.
Coach, educator, youth sports program founder, and parent of a Division I athlete
“Known as the problem solver, fixer, strategic visionary, and execution engine.”
The experience came from complex environments. The purpose now is helping athletes and the institutions that develop them put that experience to work.
One Firm, Two Pathways
The Kanvass serves athletes and families first and partners with institutions to extend that same development to athletes at scale.
For athletes and families, education, strategy, and long-term development guided by an Athlete Navigator.
Explore Athletes →For schools, athletic departments, and organizations, athlete development programs, education, and strategic support delivered at scale.
Explore Institutions →Areas of Expertise
Strategy & Systems
Turning complex goals into clear priorities, structures, plans, and systems that can actually be used.
Operations & Execution
Building repeatable processes, accountability, and practical ways to move from planning into action.
Financial & Business Acumen
Bringing deep business and financial experience into the education and decision frameworks athletes need around income, opportunity, and long-term planning.
People & Development
Experience across leadership, communication, organizational development, and the human side of sustainable growth.
Emotional Intelligence & Leadership
EQ-informed coaching and development focused on confidence, communication, resilience, leadership presence, and decision-making under pressure.
Athlete Development
Education, strategy, navigation, and long-term development across NIL, brand, financial literacy, leadership, career planning, and life beyond sport.
Our Kanvass Code — How We Show Up
Eight core values — not posters, operating commitments. They govern how we show up, how we decide, and how we define success.
People before transactions.
All in for each other. Collaboration over ego.
Clarity from complexity and chaos.
We do what we say. Results matter most.
Durable solutions, made to scale.
Measurable results, expertly guided with dedication.
Growth is a discipline, not an event.
Character, integrity, and genuine care.
The Kanvass ✦ Athlete Advisory & Navigation
Athletes and institutions start from different places. The Kanvass helps bring the full picture into view and build a clearer path forward.
